I decide, AI does the work

When a client tells me artificial intelligence already builds websites on its own, I agree: it does. What it does not do is build them with my judgement, which comes from more than two decades of experience.

What I delegate

I hand AI the heavy lifting: code, documentation, some images, audits and translations. This site, for example, is in three languages, and I did part of its performance audit with AI, as I explained in The site that times itself.

What I do not delegate

I keep the judgement and the executive decisions. I never let AI make an important decision on a project without me.

When AI settles for generic

It happened with my own site. The first versions were very generic, and I had to step in to get better results. My project images, for example, were stock laptops on a white background, as on so many other sites. Today they are real screenshots of each site.

There was also copy anyone could have signed and figures nobody had measured. I removed them and explained why in Sourced figures or none at all. So that AI does not fall into the same trap again, it now works with a manual that puts my judgement in writing.

What the client gains

The client gains time. We are more efficient, and their sites are ready sooner.

What comes next at Drakkar

At Drakkar, the agency I run, we are using AI to automate administrative and repetitive processes. It is the same split: the machine does what repeats, and people decide.